Modular Techwear Commerce / 2026

Altermana

Brand identity, Shopify store, photography, and campaign content for a Singapore techwear label.

My role: Brand, product, Shopify, photo, video, and creative direction
Client: Altermana
Scope: Brand identity and tone · Apparel concepts, graphics, placements, colorways and specifications

Overview

Altermana needed a full brand and commerce foundation for modular techwear built around real-world movement, daily loadouts, and class-based gear discovery.

The brand had to feel more like an equipment system than a simple apparel store while still staying clear enough for first-time buyers to shop and understand.

Approach

Pakago shaped the identity, Shopify experience, product story, photography, video, and AI-assisted production workflow around the Armory, loadouts, classes, and the Negative Zero drop.

The final system combines a tactical brand voice, Shopify commerce, product taxonomy, campaign media, Field Reports, and launch assets for a local Singaporean techwear brand.

Results

Built a complete ecommerce presence for a Singapore-born modular techwear label.
Turned product drops into a loadout system with classes, Armory browsing, and Field Reports.
Connected branding, store design, photo, video, and AI-assisted production into one launch system.

Altermana gallery

03Altermana: Apparel campaign film

04Altermana: Brand device animation

06Altermana: Certificates, cards, flyers and stickers

Project details

Read the process

Brand Commerce Showcase · 6 months

Define the concept
Frame the audience, brand voice and RPG-inspired class and loadout concept.
Develop the range
Create identity, apparel graphics, placements, colorways and product specifications.
Shape the storefront
Connect shopping discovery, class and product understanding, and purchase flows.
Prepare the launch
Create photography, film and campaign assets for the brand and apparel range.

Tools Used