perfumery e-commerce site
UX CASE STUDY
Maison 21G is an up and coming perfumery brand that aspires to be the best in class modern olfactory experience. Giving the old fashion industry a tech edge.
MY ROLE
In my role as the Principal UX/UI Designer, I spearheaded the design initiative, conducting user-focused investigations, cooperative ideation, and cyclical prototyping to present a solution that connected with users and fulfilled business objectives.
work scope
Quantitative user research
Ideation & Design
Prototyping
Moderated usability testing
Within a 1 month timeline
tools used
the goal
business goals
A customer-focused mobile E-commerce app
User satisfaction
Facilitating users & Earning a profit
user goals
Effortless E-commerce perfume buying experience
The go to platform for customized perfumes
A community hub for all things perfumery
project goals
Creation of E-commerce App thats satisfies Human-Centered Design (HCD)
Creation of online and in-store customized perfumery experience
design thinking
Maison 21G aims to transform the dull perfumery industry by introducing an exciting and new concept of an online bespoke perfumery where you users can go and get their creative with theur olfactory senses and have their own unique scent made for them, by them. Steps to build this requires up to date research on both the perfume industry and the tech customization space. To understand what consumers want when buying an online product as unique as a scent based product like a perfume and what pain points they currently go through. This research was done in 4 phases.
DISCOVERY
User Research
User Interview
Competitive Analysis
User Personas
User Journey
ideate
User Flows
Information Architecture
Card Sorting
design
Wireframe
Lo-fi Design
Hi-fi Design
Prototype
test
User Testing
Q&A Feedback sessions
Conclusion
Future Iteration
Design Workshop
design process
prototyping
scent Creation
Bottle Customization
App Screens
conclusion
With extensive research that was performed from both outside sources and supported by our inhouse olfactory experts, We were able to develop a product that satisfies both the consumer and business. Testing our prototype yielded favourable results from both online consumers and in-store store shoppers. One of features that was a hit with the testers was as suspected the scent creation, As it's introduced a simple gamifaction and exploratory experience within the app that reveals instant results about your and your olfactory preference along with fun facts about your personaloty that was preceived though our scent algorithm.
A social scent experience
Consumers love a bit of gamification and instant gratification that bolsters their resolve to purchase and more importantly one that solidifies their individuality. We went out to create a new experience for consumers to enjoy and experience scent creation and ultimately enabling consumers to embrace their individual unique scents. An easy one stop solution to wear your personality proudly, or to mix and match scent to ultimately create something new and adventurous for that one night out.
perfumery e-commerce site
UX CASE STUDY
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