With extensive research that was performed from both outside sources and supported by our inhouse olfactory experts, We were able to develop a product that satisfies both the consumer and business. Testing our prototype yielded favourable results from both online consumers and in-store store shoppers. One of features that was a hit with the testers was as suspected the scent creation, As it's introduced a simple gamifaction and exploratory experience within the app that reveals instant results about your and your olfactory preference along with fun facts about your personaloty that was preceived though our scent algorithm.