WHISKY BRAND
DESIGN CASE STUDY
Crafting a visual brand system for BitCask’s exclusive whisky collection, designed to balance timeless Speyside heritage with digital-first investment culture.
A Modern Identity for a Heritage Whisky Line
Meet Portvale
BitCask is a platform that allows modern investors to own fractional shares of rare whisky casks. As the company prepared to launch its own exclusive single malt whisky line, they needed a premium brand identity system that would scale across different product tiers while telling a compelling story. The result is Portvale — a whisky brand that reflects tradition, rarity, and modern access.
MY ROLE
I was tasked with leading the complete branding and label design for Portvale. This included naming, storytelling development, visual identity, label system, mockups, and presentation assets.
work scope
Ideation & Design
Brand Research
Illustration
Within a 2 weeks
tools used
the goal
business goals
Position Portvale as BitCask’s flagship whisky brand — premium, collectible, and aligned with its investment-first vision. Build long-term brand equity through a story-driven, tiered product line.
user goals
Give users a tangible, emotional connection to their whisky investment. Use visual storytelling to communicate rarity, prestige, and progression across product tiers.
project goals
Create a full brand identity — name, logo, label system — that balances modern minimalism with Scotch heritage. Ensure regulatory compliance while delivering a scalable, premium design experience.
